Privacy Policy
Last updated: 14 September 2025
ClearChoice Opticians (“we”, “our”, “us”) is committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use, and safeguard your data when you use our services or visit our website.
1. Information We Collect
We may collect the following information:
Personal details – name, date of birth, contact information (address, phone, email).
Health information – eye test results, prescriptions, medical history relevant to your eye care.
Transaction details – purchases of glasses, lenses, or services.
Website usage – cookies, IP address, and browsing behaviour (if you use our site).
2. How We Use Your Information
We use your information to:
Provide professional eye care services, prescriptions, and advice.
Process and fulfil orders for glasses, lenses, or other products.
Contact you about appointments, reminders, or follow-up care.
Meet legal, regulatory, and NHS requirements.
Improve our website and patient services.
We will never sell your personal data to third parties.
3. Sharing Your Information
We may share your information only when necessary:
With other healthcare professionals (e.g. your GP or hospital eye services) if clinically relevant.
With suppliers/manufacturers to process orders for eyewear or lenses.
With regulatory bodies if legally required (e.g. GOC, NHS, ICO).
With trusted IT or service providers who help us manage our systems securely.
All third parties are required to keep your information secure and use it only for the agreed purpose.
4. How We Store Your Data
Records are stored securely in electronic and/or paper format.
We retain records in line with NHS and GOC professional guidelines.
Once retention periods expire, records are securely destroyed.
5. Your Rights
Under UK GDPR, you have the right to:
Access a copy of your personal information.
Request corrections to inaccurate or incomplete data.
Request deletion of your data (where legally applicable).
Restrict or object to processing in certain situations.
Data portability (request transfer of your information to another provider).
To exercise your rights, please contact us using the details below.
6. Cookies & Website Data
Our website may use cookies to enhance user experience. You can disable cookies in your browser settings, but some features may not function properly.
7. Legal Basis for Processing
We process your data on the following legal grounds:
Provision of healthcare services.
Compliance with legal and regulatory obligations.
Your consent (e.g. for marketing communications, which you can withdraw at any time).
8. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
ClearChoice Opticians
Unit 4, Nene Court, The Embankment
Wellingborough, NN8 1LD
Tel: 01933 322342
Email: contact@clearchoiceopticians.uk
If you are not satisfied with our response, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
